If you own a business, chances are you’re thinking about marketing whenever you’re not sleeping or working. Good – that’s a sound way to get ahead of your competition as they waste time resting on their accomplishments and soaking up the entrepreneurial lifestyle.
But even a huge amount of marketing effort can end up not amounting to much if you’re going about it the wrong way. It’s similar to being the hardest worker in a company that doesn’t appreciate its employees – you won’t be paid much for your efforts.
Instead, have a look at some of these great ways to market your business and feel free to apply them in any way that helps you – we promise not to sue for copyright infringement!
Coming off as a ‘people’s company’
If you’re reading this, you’re more likely an owner of a small business than a major corporate enterprise. So why not use this in a way that benefits you?
Contrary to what you might think, lots of people (perhaps even the majority, if we may be so bold) prefer doing business with a family-owned company rather than a corporate giant, no matter if they’re buying something, using a service or doing anything else that involves them parting with their hard-earned money.
Why do family-owned businesses get so much love? It’s simple: they care about their customers a lot more than big brands do. We won’t go into whether it’s a matter of callousness or merely insufficient time, but one thing is clear – smaller businesses have an easier time getting (and keeping) the trust of their clients.
As an owner of such a business, you’ll want to let your clients know that you have their best interests in mind every step of the way. When you’re marketing yourself, make sure to let profits and prices take a backseat and instead make it seem almost as if your services are for free – as counterproductive as it might seem, people will actually be inclined to pay more as a result.
Showing off your love for what you do
In line with the above but also a point of its own, you’ll want to let your customers know that you aren’t doing your job out of necessity but rather a clear passion – this will give you a lot more credibility and won’t make anyone worry about rushed, incomplete or unskilled work.
To help create this image for yourself, take every opportunity to show off your knowledge and expertise. If you’re a tree service company, make sure that your website features numerous explanations on why professional tree care is important and how a DIY approach can go wrong instead of a picture of someone holding shears with a ‘Call this toll-free number’ button underneath.
Market your business – Our tree service client
We recently redesigned Above All Tree Service’s website. They get how to market their tree service business with a solid web presence.
The company that engages their potential customers is the company that ends up getting conversions – what better way to engage them than to let them know the work you do has a lot of substance?
Working off this, every marketing effort you do should include something useful for your customers: raising awareness of the consequences of issues unattended, why a true pro makes a difference, why they should be doing business with you and not your competitors… Alright, the last one deviates from the formula a bit, but the point remains the same: make your customers feel as if they’re doing business with you due to equal parts desire and necessity.